Blitz Magazine, September 2003
It’s 8:00 a.m. I turn on my computer and check my email. I have 93 messages. If you’re producing a corporate newsletter and distributing it by email, or paying someone else to do it, you should think about who’ll have time to read it. I sure don’t. I’m faced with 11 corporate newsletters and all are immediately deleted.
There are four offers of low-cost drugs. Steroids for muscles. Phentermine, Didrex and Adipex (i.e. Speed) for weight loss. Here’s a new drug that will “kill all known deadly viruses and bacteria in the body, including the common cold, flu, cancer, HIV and SARS.’ Abe Lincoln offers me a pill that promises to reduce my fat content, increase my muscle tone and energy levels, make me sleep better, improve my dexterity, memory, eyesight and sexual performance, all while dissolving my wrinkles and making me live longer. Wow!
There are six offers of cheap Viagra. I think not. People might find me downright troublesome if I was hopped up on that stuff. I wonder if (why) FedEx allows its logo to appear on these drug-pushing pages. And I wonder who’s stupid enough to buy drugs from pharmacists who can’t be seen, heard, touched or sued.
And what’s with these people who spend money on porn sites? Life is short. Why spend hours in front of a computer screen, watching other people have sex? Really. If you’re bored, there are thousands of wrongs to be righted; millions of people who need help—do some volunteer work. If you’re a closet homosexual, come on out. If you’re a lonely heterosexual, clean yourself up and get a date. If you’re married and your only sexual activity is from the Internet, get a divorce. If your thing is sex with animals or little kids—well, do us all a favour and fling yourself off a bridge.
Here’s an email from Robert De Niro. And another from Patrick Swayze. Both want me to have a bigger penis. I get dozens of these every week. A few contain before-and-after shots. Ew.
On the other hand, I don’t have a big penis. Maybe I should get one. ‘Not sure what to do with it. Could it be a chew toy for the Poodle? If not, do I keep it in the fridge or the freezer? In plastic wrap or foil? In a shoe box or a Tupperware container? Do I water it? I’ll have to ask Mr. De Niro for more info.
Next, a Russian girl wants to murry me and make me a happly mun. There’s a Dorm Porn message, complete with deed-in-action image. It bears the McDonald’s logo. What is that? Something to do with golden arches? Secret sauce? Ew again.
Oh! An email from Tom Hanks! “Good Morning! I was talking with Customer nowadays and he told me that he seen your albums at this website. Painful to believe, but Look at it! Ha ha!”
Tom evidently went to the same school as Miss Slutty, who writes: “Hey Customer! Is it correct you love dears from Argentina? 100% its factual, because we have hard to believe albums!”
There’s the standard Nigerian I-need-your-money-to-get-my-money letter. And another informing me that my credit card was used fraudulently at BestBuy and that I need to immediately send the correct number. I reply to both of these, very very rudely. And it feels good.
Someone wants to give me a no-interest mortgage. Okay. Someone else wants me to pay him to get government money (he must think I live in Quebec). This guy wants to sell me a ‘Banned CD’ that lets me spy on people; another wants me to buy software that will ensure that my wife cannot track my Internet use. Kevin Costner offers me a low-cost Harvard MBA. And this guy wants me to buy marine insurance, plus ‘placement of tugs, barges and bumbershoots’. Sign me up!
The messages that burn me the most are those offering mass-emailing services. One says that a ‘New IP Messenger Will Be Blasting Your Ads to Millions!’ Another, from a site with the suffix ‘promotoday’ offers ‘emailed ads to 27 million people for $129.00!’ And here’s 24/7 Media offering 700,000 email addresses (‘permission-based’, it claims). Presumably, none of these people believe in the principal of karma.
I have some time, so I use what removal options are provided. Half don’t work, including one ostensibly provided by Norton. Some forward me to the sites of hapless URL owners who have nothing to do with the mass emails. I think, again, about getting SPAM-blocking software, but anecdotal evidence suggests that it’s more trouble than it’s worth. I send everything to my Block Senders list, which numbers in the thousands.
It’s the same thing every day. I can’t block everyone. A talented man in India sends me poetry, and I have friends who spend a lot of time reading, writing and disseminating thoughtfully-moral-maybe-uplifting-maybe-funny messages. And I have to delete messages slowly because a lot of people want to subscribe and buy advertising—and lookee here, a legitimate news release that I will actually print.
An hour later, I think: “Why cam I putting up with this? Hey! I’ll call the cops! If the Royal Canadian Mounted Police can’t help, who can?’
I speak to RCMP Sgt Bruce Imrie of the Integrated Technology Crime Unit in Vancouver. It turns out that the The Law really can’t help. Pornography isn’t illegal unless it involves minors. The porn sites aren’t making offers of participation in intercourse, as prostitutes do. If children see these emails, proof would have to be found that the sends intended for minors to see them. And this is an international matter and ages of consent vary by country.
It’s illegal to sell controlled substances without a license, and there are lots of scams that are blatantly fraudulent but, Imrie points out, there’d have to be thousands of police officers chasing the scammers. I posit the idea that bonded, freelance tekkies could be contracted to fight Internet crime; Imrie says that the same money could be spent on police officers and Canadian tax-payers probably don’t want to foot that bill. The Internet’s international nature further muddies the waters. Jurisdiction lies where the crime’s most significant elements occur. Is Vladimir Putin going to make this a priority?
Imrie agrees that these useless and offensive emails waste time, put children and seniors at risk, tie up bandwidth and are a major annoyance to business. And he says that it’s going to be a problem for a long time. There will always be new methods of blocking, and the creeps will always find ways around these methods. I tell him that I wonder why these slimebags don’t find something else to do with their lives, their time, their brains. A naive question, obviously. He points out that their goal is to make easy money and that they only need a 1% return on these Spam Scams to make a profit.
I decide to ask the Internet Advertising Bureau for its opinion. I go to its website and send an email. No response. I send another. No response. I try to reach members of its board. No response. I call the BC Pharmacy Association. I guess I’m not the first; the association has requested that its phone number be disconnected.
So we all know that we have a problem. Spam is costing the corporate world millions in lost time, especially if employees are dumb enough to open attachments and follow links and pop-ups. Which leads to the welcoming of worms and viruses, which leads to lost work, lost data, more lost time and higher technical repair and maintenance costs.
The solution is this: People have to be made aware of what’s legitimate and what’s not. They have to be taught to spot scams when they see them. They have to be convinced to not participate. To not reply. To not buy.
We need advertising around this. We need ad agencies to hook up with chambers of commerce, boards of trade, professional organizations and government bodies. We need comprehensive, long-term, in-your-face campaigns to remind people to delete, delete, delete, Do Not Enter, Do Not Pass Go.
Some will say: ‘No! It’ll ruin e-commerce!’ I don’t think so. If e-commerce is legitimate, non-exploitive and engaged in offering legal goods and services to consenting adults, then professional companies have nothing to worry about. Indeed, legitimate e-commerce companies should help fund public awareness campaigns—it’s in their best interest to put an end to email abuse.
Spam Scams have got to be stopped. And they can be stopped. Even though it’s the Internet, with no borders, or even laws, to stop it, every scam is a business enterprise. In the case of Scammers, remember that 1% return Imrie cited. They lose that and they’re gone.